KANSAS CITY, MO--(April 13, 2009) – Formation Strategies won a 2009 AMBIT Award for Excellence in Direct Marketing from the Kansas City Direct Marketing Association (KCDMA) in the consistent achiever category. The firm produces a quarterly scientific newsletter, The Clinicians Report, for client CardioTabs.  The mailing achieves response rates in the double digits.

Quarterly, since summer 2007, CardioTabs’ The Clinician’s Report has mailed to physicians, dietitians, and other clinicians who have expressed interest in the company’s line of nutritional supplements at professional conferences and events.  The Clinician’s Report is a four to six page review of the latest research involving nutrition and heart health.  Formation Strategies’ team writes copy, reviews scientific research, and designs the piece.

Michelle Kruse, director of sales and marketing, said, "The goal is to be an information source to clinicians concerned about the nutritional supplements their patients may take.  Each issue of The Clinician’s Report contains a response form.  In the one month period following each mailing, physician requests are up nearly ninety percent compared to non-mailing months.  The mailing frequently returns response rates in the double digits.  Kruse added, “These kinds of response rates are practically unheard of in the direct mail to professional category.  It’s hard enough to get your mailing to actually reach the physician’s desk, let alone have them take action.  The Clinician’s Report is really working.”

Judging for the AMBIT awards was conducted by the Detroit Direct Marketing Association.  Competitors names and company information was concealed during judging, to ensure impartiality.  Formation Strategies will now automatically advance to Round Two of the International ECHO Awards.

About Formation Strategies

Formation Strategies delivers business development solutions that help businesses in the health and wellness industries maximize profitability.  Formation Strategies’ unique, integrated practice combines technical expertise in finance, operations, and sales and marketing with the practical skills needed to help clients succeed.